On June 11th 2018, Tenuta Torciano had the honor of taking part in the London City Fair 2018, the exclusive event organized by ETOA that brings European destinations, tour operators and suppliers together with the international travel trade — a chance for suppliers of European destinations to meet selected buyers in a productive business setting.
The fair
A day of business meetings in London
After a Sunday welcome at the ArcelorMittal Orbit — the panoramic structure of modern architecture that offers a view over the whole London skyline — the B2B event ran throughout Monday 11 June. It brought together 400 participants from more than 25 European countries, including 200 exhibitors, with over 6000 appointments in a single day: a format of Business Workshops built for marketing opportunities with a real saving of time and cost on product contracting and exhibition fees.
With a maximum of 32 pre-arranged individual meetings available, Tenuta Torciano completed 24 appointments over the day with tour operators, online intermediaries, wholesalers and MICE specialists from all over Europe.
In their words
What Emanuele Giachi took away from the fair
"We are very satisfied with the outcome of this fair. In addition to affirming existing partnerships, we had the opportunity to learn more about other European Tour Operators and tighten closer relationships with companies specializing in tourism, leaders in the sector, as well as with other Tuscan wineries or agencies. An opportunity to show in front of many people our best and exclusive products such as the Wine School, Helicopter Tours, Wine Tasting in winery or on board of yachts and mega yachts, private events in one of the historic towers of San Gimignano, and all the other experiences of our Estate."
Beyond the fair
A conference on tomorrow's travelers, and thanks all around
The Digital City Visitor Conference on Tuesday was just as interesting: a look at how technology helps destinations and operators win new customers and grow visitor spending.
A big thank you also goes to Toscana Promozione for sponsoring an event organized really well down to the smallest details. The London City Fair is a unique opportunity to network with the maximum number of agencies specialized in tourism in a well-structured environment. We hope that the new contacts will soon be transformed into productive collaborations.
