Tenuta Torciano refuses to sell its wines through Tannico, Vivino and Amazon
Tenuta Torciano or better, the Torciano group, rejected the proposal to sell their wines and products through the online sales giant Vivino and Tannico and the American online sales giant Amazon. This meditated choice of refusal is due to the fact that the Giachi family strongly believes in the brand, and the business model of Vivino, Tannico and Amazon don’t coincide with the way our wines are sold.
Torciano wines are high-end luxury wines, and our loyal customers expect a real taste experience, a 300-year history of an Italian family that for 13 generations has handed down the craft of production, passion and love contained in every bottle that we present every year, after the harvest.
It’s clear that Torciano WINES are not brands that can be included in a store, a supermarket, or restaurants together with the mass and this is why Torciano wine is essentially known from the plant until bottling and only the family that produces it can transmit these emotions to all the people who, to drink it, visit the winery and our Tenuta Torciano boutiques.
Luxury is not only the exclusivity of the product but also the possibility to try the emotions and experiences together with the people who produced that wine. Thought also shared by other Italian fashion and luxury brands.
Our philosophy, to sell our luxury wines, is to have the customer with us, dedicate our time, our philosophy of life, our passion, to cuddle it, which for the moment cannot be achieved through a e-commerce portal and not even in a supermarket, also because is the customer himself who asks us for this kind of experience and relationship.
Torciano wine must be purchased in person, or it can be purchased by ordering it on our website, where you will always find the direct “chat” line active with a member of our staff who will help you to complete the purchase and give you advice and information on products, just like being in the cellar, or through the events we organize with our Wine School directly at our customers’ home, where we transmit the Italian culture of wine and food all over the world.
Author
Luciana Cilemmi
Luciana Cilemmi, deals with Magazine, Style Director and Co-founder of Tenuta Torciano winery and Tenute Giachi wines and the innovative Viviarium Restaurant of Bottega Torciano- Tenuta Torciano & Winery is part of an international reality that is born in Italy by an initiative of Pierluigi Giachi and Luciana Cilemmi, who have worked for years in the Italian wine market , expanding throughout in the United States, managed and controlled by the american company ' Bellavini winery. Luciana Cilemmi was born in San Gimignano to a family of artists specialised in the restoration of medieval buildings. Having completed her technical studies, she now pursues the interests passed on to her by her family, like her passion for artistic objects, in particular works of art created in Tuscany between the Middle Ages and the Renaissance. But she reserves her keenest enthusiasm for the historic works completed in San Gimignano between 1100 and 1300. Alongside her love of medieval history, she is fascinated in wines produced from Tuscan vineyards, which, together with saffron and wool, were the most sought-after goods traded by the wealthy noble families of San Gimignano already in medieval times. Luciana Cilemmi left San Gimignano at the age of 21 and embarked on a pilgrimage in search of knowledge and to discover the new winemaking skills and products that were then developing both in Italy and in France. In the meantime she added to her knowledge of wine by attending specialised courses and becoming a master of wine. On returning to Siena, she discovered a wonderful area near Murlo where she fell in love with the tiny, unspoilt village of Montepescini. She bought the estate of Montepescini where, based on the experience she had acquired over the years, she found a particular lie of the land, special climatic conditions and an altitude suited to the creation of great wines. With enormous enthusiasm, doggedness and considerable effort, a reclamation programme was started to renew the terrain which was then used to plant 30 hectares of specialised vines. Sangiovese is the dominant vine, followed by Cabernet Sauvignon, Merlot and Syrah. Years of experimentation and the introduction of new winemaking techniques eventually led to the creation of Luciana di Memmi’s prestigious wines. Some years ago, Luciana Cilemmi succeeded in realising her dream of a lifetime: to return to her home town, San Gimignano. She was destined to buy the historic palace with the medieval tower, which had been owned by the prestigious Useppi family from 1200 to 1927 and had then passed to the noble and historic Chigi family of Siena. The Useppi were a powerful Sienese family who owned several castles. This beautiful medieval building has an elegant and distinctive façade full of Sienese and Pisan architectural influences. If you find yourself in San Gimignano, make sure you visit the Chigi Tower and Palace. Luciana Cilemmi holds regular events in the rooms of the medieval tower, such as the presentation of wines, both from her vineyards and elsewhere, attended by international journalists, experts from the sector and critics. She also organises exhibitions of works of art and paintings, and press conferences on the subject of "Wine in San Gimignano during medieval times”. Visiting the home of Luciana Cilemmi is like re-living an aspect of the past that will not return except through the imagination of those who have believed and continue to believe in this story.
