Tenuta Torciano refuses to sell its wines through Tannico, Vivino and Amazon

Tenuta Torciano has turned down the chance to sell its wines through Vivino, Tannico and Amazon — a deliberate choice, not an oversight.

Why we said no

A brand the Giachi family believes in

The Torciano group rejected the proposal from the online sales giants because the business model of Vivino, Tannico and Amazon simply doesn't match the way the Giachi family sells its wines. Torciano wines are high-end luxury wines, and loyal customers expect a real tasting experience: 300 years of history from an Italian family that, across 13 generations, has handed down the craft, the passion and the love that go into every bottle presented each year after the harvest.

Not a supermarket wine

Made to be discovered in person

Torciano wines aren't the kind of brand that belongs on the shelf of a store, a supermarket or a restaurant chain alongside mass-market bottles. The wine is known from the vine to the bottling, and only the family that makes it can pass on that emotion — to the people who visit the winery and the Tenuta Torciano boutiques.

Luxury is not only the exclusivity of the product, but also the chance to share the emotions and experiences with the people who made that wine.

It's a thought shared by other Italian fashion and luxury brands. Selling luxury wine, for Torciano, means having the customer close: dedicating time, a philosophy of life, passion — something an e-commerce portal or a supermarket can't offer, and something the customers themselves ask for.

How to buy Torciano wine

In person, online, or at home

Torciano wine is best bought in person, but it can also be ordered on the winery's website, where a direct chat line is always open with a member of staff who helps with the purchase and gives advice on the products — just like being in the cellar. Or through the events organized with the Wine School directly at customers' homes, bringing Italian wine and food culture around the world.