Wine was born to give pleasure to those who drink it. It helps us socialize, and it helps us live better.


A grandfather's advice

A glass a day

Studies in the United States say that controlled consumption of wine is extremely healthy and lengthens life expectancy.

Drink a glass of wine a day and you will live until 100 years.

my grandfather

My advice is to drink wine consciously: I guarantee you will get immense pleasure from it.


When to open a good bottle

Endless occasions

From the appetizer to lunch and then at the end of the day, opportunities to drink a good glass of wine are endless, just as there are infinite types of wine: a good appetizer at the bar with a flute of sparkling Italian wine, a working lunch, an afternoon glass in the wine bar, all the way to planning the evening, the big dinner, and after dinner.

Imagine sitting comfortably in an armchair, thinking about dinner with friends this weekend and how to make it a success. My advice is to give this dinner some importance, especially with friends who are wine connoisseurs: tell your guests why you chose that wine and ask what they think of the glass you have placed in front of them. If you start to get enthralled, even just a little, within a few weeks, after drinking a few good bottles, all of this will come naturally.


Drinking with attention

Turning habit into culture

My advice as a wine enthusiast is to transform these occasions, often filled with anonymous and distracted drinking, into moments of cultural enrichment. Pay more attention to the wine you bring to your lips and stop for a moment to reflect: is this good wine? Have I drunk this wine before? Does it resemble another one I've been drinking? What aromas and flavors do I sense in this wine? Who is the winemaker?

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